Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation
Dana L. Ellis, Milena M. Parent, and Benoit Seguin
Sport Scandal and Sponsorship Decisions: Team Identification Matters
P. Monica Chien, Sarah J. Kelly, and Clinton S. Weeks
National Sport Governing Bodies and Sport Tourism: Agency and Resources
Millicent Kennelly and Kristine Toohey
Coordination in International and Domestic Sports Events: Examining Stakeholder Network Governance
Michael L. Naraine, Jessie Schenk, and Milena M. Parent
NBA Primary Market Ticket Consumers: Ex Ante Expectations and Consumer Market Origination Brian M. Mills, Steven Salaga, and Scott Tainsky
Consumers’ Comparative Evaluative Judgment of Athlete Endorsers
Shintaro Sato, Yong Jae Ko, Kyriaki (Kiki) Kaplanidou, and Daniel P. Connaughton
An Analysis of Countries’ Organizational Resources, Capacities, and Resource Configurations in Athletics
Jasper Truyens, Veerle De Bosscher, and Popi Sotiriadou
