Brand engagement and connecting your brand with today’s customers
Anna Papadopoulos, VP, Integrated Media Services and Niharika Shah, VP, Strategy & Planning, Prudential Advertising- Find the shared interest: A route to community activation and brand building
David Aaker, Vice-Chairman, Prophet - The art of the possible: How data and technology can help a marketer stay true to their brand
Hannah McMullen, Head of Marketing, Sky IQ - The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations
Ravi Bhalla, VP, Strategic Transformation, Barclays - An evolved definition of the term ‘brand’: Why branding has a branding problem
Casey Jones, Co-founder and Daniel Bonevac, Co-founder, BriefLogic - Decoding the modern sports fan
Mike Reisman, Principal and Founding Partner, Team Epic and Jeff Eccleston, VP, Group Director, Sponsorship Research International - Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation
Gwen Morrison, co-CEO, The Store, WPP’s Global Retail Practice and Anneliza Humlen, President and Founder, SocialVoice - Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication
Amanda Coleman, Head of Corporate Communications, Greater Manchester Police - A country as a brand: Israel’s evolving branding strategy
Ram Herstein, Head of MBA Program & Associate Professor of Marketing and Ron Berger, Head of Marketing, Jerusalem Academic Center, Lander Institute
Brand engagement and connecting your brand with today’s customers
