Scholarly Commentary
Social Media and Flemish Sports Reporters: A Multimethod Analysis of Twitter Use as Journalistic Tool
Annelore Deprez, Peter Mechant, Tim Hoebeke
Student Research
Relationship Marketing and Social Media in Sport
Gashaw Abeza, Norm O’Reilly
Industry Interviews
Interview With Heping Jiang, President of CCTV Sports
Wei Wei
Interview With Steve Dettre, Events Services Director, Infostrada Sports Group
Claudia Kozman
Original Research
The Last Prince of Wales: Consumption, Commemoration, and the Death of Ray Gravell
John Harris
Effect of Complimentary and Conflicting Commentary on Sports Enjoyment
Shuhua Zhou, Jie Xu, Yinjiao Ye
The Organizational Roles of College Athletics Communicators: Relationship to the Use and Perceptions of Social Media
G. Clayton Stoldt, Mark Vermillion
Case Studies
Coach Verbal Aggression: A Case Study Examining Effects on Athlete Motivation and Perceptions of Coach Credibility
Joseph P. Mazer, Katie Barnes, Alexia Grevious, Caroline Boger
The Tiger Woods Scandal in the Media: Measuring Attribute Effects on the Public
Claudia Kozman
