Likes, Comments, and Shares: A Multivariate Multilevel Analysis of Facebook Engagement
Achen
1-16
The Impact of Control Mechanism and Video Game Playing Experience on Brand Awareness and Consumer Brand Loyalty in Sport Video Games
Brownlee, Shreffler, & Warren
17-28
Youth Olympic Games Awareness: An Analysis of Parents of Elite Youth Sport Athletes
Petersen, Deitz, Leitzelar, Bellar, & Judge
29-41
Organizational Representation through Twitter: An Examination of the WNBA
Shreffler, Hancock, & Schmidt
42-52
2015 GSBA Conference Abstracts
53-99
