The Implementation of Customer Relationship Management Technology in an Undergraduate Sales Class
Michael Smucker
1-13
Relationship Marketing in United States Professional Sport: Attitudes, Opinions, and Viewpoints of Sport Professionals
Rebecca M. Achen
14-27
A Concern for the Future of Sport Managemet: Female Students’ Perceptions Toward Their Sport Management Degree
Kristin Fowler Harris, Heidi Grappendorf, Cynthia M. Veraldo, & Thomas J. Aicher
28-43
The Public vs. Private Debate: A Case Study of Indiana Interscholastic Sport and the Tournament Success Factor
James E. Johnson, David A. Pierce, Daniel R. Tracy, & Gabriel J. Haworth
44-62
2014 GSBA Conference Abstracts
63-92
