Introduction
IntroductionBetween Hype and Reality: The Promises and Pitfalls of Predicting Sports Media Technological Innovation
Andrew C. Billings
Research Articles
Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness
Zeyang Li and Lei Jia
Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures
Bomin Paek, Minkyo Lee, Glenna L. Read and Hongwei Yang
‘Diving in a Virtual Reality: Investigating Technology Acceptance
Sophia Elsholz, Alexander Frank, Jakob J. Korbel and Rüdiger Zarnekow
Extended Reality in Esports: Opportunities, Challenges and Future Research Avenues – An Experts’ Perspective
Jakob J. Korbel, Jana E. Riewe, Sophia Elsholz and Rüdiger Zarnekow
Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea
Yoonji Ryu, Jaehyun Jeong, Wonseok Jang, Gyemin Lee and Hyunwoong Pyun
“Drive to Survive” Drives New Fans to Formula 1? Studying Viewer Experiences of a Sports Documentary and Its Influence on the Sport’s Fandom
Dhwanil Shah and Anthony Lamont Williams
A Uses and Gratifications-Based Market Segmentation Approach to Football Fans’ Online Media Usage Motivation
Anina Gächter, Pascal Stegmann and Grazia Lang
Displaced and Diminished: How the Placemaking Value of “Being there” Influences Play-By-Play Broadcasters’ Professional Identity
Brian A. Petrotta, Travis R. Bell and Lindsey Meeks
Constructing a New Framework for Sport and Development: Investigating the Media Portrayal of Village Basketball Association in China
Mingjiang Lu, Liwen Zhang and Zizhong Zhang
“The Planet’s Champion” Daniel Bryan: How WWE Uses Sport, Neoliberalism and Colorblind Ideology in Professional Wrestling Narratives
Ever Josue Figueroa, Vincent Peña and Krishnan Vasudevan
Tweets, Triumphs, and Tensions: A Machine Learning Approach to Decoding Multi-Tier Thematic Framing of the 2022 Beijing Winter Olympics on Social Media
Chenglong Xu, Tyreal Yizhou Qian, Lei Yang and Dongfeng Liu
Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect
Jeongbeom Hahm and Rei Yamashita
Playing (& Smoking) by the Rules: Sport Media’s Racialized Coverage of Athlete Drug Use
Patrick Crowe and Vincent Peña
“I Just Learn a Single Phrase:” Language Acquisition and Cultural Fusion in Professional Baseball
Patrick C. Gentile, Luke A. Skuratowicz and Zachary W. Arth
