Tag: Yi Zhang
Mega-handbook on mega-events: The whole is bigger than the sum of its parts
The Research Handbook on Major Sporting Events, edited by Harry Arne Solberg, Rasmus K. Storm and Kamilla Swart (Edward Elgar) examines the hosting of major sporting events and the impacts they can have on stakeholders. Christian Tolstrup Jensen has read an impressive compilation of scientific studies in the field of major sport event research that gives the initiated reader a useful and nuanced overview of the state-of-the-art in event studies, its understudied areas and a who-is-who in the field.
Sport in Society, Volume 24, 2021, Issue 10 | SportsWorld VII: The Chinese and South-East Asian Sports World in the 2020s
Academics in various disciplines are writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life. The Forum Editor’s pick from the current issue: Examining the relationship among service quality, perceived value, and sport consumption at the Wuhan tennis open by Jing Tian, Chengli Xu, Kyungyeol (Anthony) Kim, John Nauright, Minkil Kim, N. David Pifer & James J. Zhang.
International Journal of Sports Marketing & Sponsorship, Vol 22, 2021, No 1 | Sports and Urban Development: Critical Issues
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships by Karin Book, Gustav Svanborg Edén.
International Journal of Sports Marketing & Sponsorship, Vol 19, 2018, No 2: “Critical Issues and Challenges in the Sport Industry of Growing Economies”
The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.