Tag: World Association for Sport Management Book Series

The hunger and thirst for sport physical activities of all kinds among diverse populations globally have been demonstrated via the increasing numbers in highly structured competitions such as the Olympic and Paralympic Games, Special Olympics, Gay Games, and Senior Games to name a few. Yet, others choosing less competitive sport and physical activities seek inclusion as well. This book provides an opportunity for scholars to contribute to our theoretical and applied understanding of the many ways in which sport and physical activities can be engaged in by diverse groups globally.

There are many contemporary issues facing the sports industry today. For example, the sports industry, like many other industries, are going digital. There is a lot of interest in understanding how artificial intelligence and big data can be harnessed in sports marketing activities. Social media, as a new marketing communication platform, is upsetting traditional marketing practices, and brand owners are still learning how to use it effectively.