Tag: Troy T. Zhao
International Journal of Sport Communication, Volume 18, 2025, No. 1
The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, etc. The Forum Editor’s pick from the current issue: “We’re All Brothers”: Exploring Bonding Strategies Among Professional Baseball Players of Diverse Backgrounds by Patrick C. Gentile, Luke A. Skuratowicz, Zachary J. Riordan, Zachary W. Arth.
Few flickering lights in an otherwise overwhelming darkness
Yet another volume in Routledge’s World Association for Sport Management Series has been published, International Sport Business Management: Issues and New Ideas, edited by James J. Zhang, Brenda G. Pitts & Lauren M. Johnson. We asked Hans Lundberg, Senior Lecturer in organization and entrepreneurship at the School of Business and Economics, Linnæus University, for a review. He is not impressed by this book, rather the opposite, although he manages to find a couple of bright spots among the contributions.
