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    How not to study bias

    Torsten Skov read an article in Sport Management Review that challenges the idea that the relatively low demand for women’s professional soccer is due to the poor quality of female players’ technical performance. Central to the argument in the article is that evaluations of sports are biased by gender stereotypes, and the authors attempt to show this through an experiment. However, as Torsten Skov shows, bias is a tricky phenomenon to study.
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