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A much needed and very welcome contribution to balance the North American dominance in European sport management syllabuses
A welcome attempt at creating a European textbook in sport management, writes Hans Lundberg in his review of When Sport Meets Business: Capabilities, Challenges, Critiques, edited by Ulrik Wagner, Rasmus K. Storm & Klaus Nielsen (Sage Publications). Still, our esteemed reviewer tempers his approbation with specific advice for future improvement.