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    Sport Marketing Quarterly, Volume 29, 2020, Issue 4

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: EXPLORING THE EXPLICIT AND IMPLICIT APPEAL OF RETRO SPORT LOGOS by Brendan Dwyer, Zach Scola, Joris Drayer.

    Sport Marketing Quarterly, Volume 28, 2019, Issue 2

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
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