Tag: SMQ

This special issue offers a unique opportunity to contribute to a comprehensive historical perspective that informs future scholarship and practice in the field and lays a foundation for academic research in sport marketing. Submissions are encouraged by researchers at all career stages and from diverse academic fields such as marketing, management, analytics, economics, law, sociology, psychology, communication, and cultural studies. We welcome original research articles, comprehensive reviews articles, historical narratives, and in-depth case studies that may utilize the past and present to illuminate the future of sport marketing.

This special issue seeks to: (a) further the theoretical understanding of sport consumers through experimental methods and (b) enhance awareness and appreciation of the benefits of using an experimental approach in sport consumer behavior research.