Tag: SMA
Call for Papers | “Bridging the Gap: Twenty-five Years of SMQ”, Special Issue of Sport Marketing Quarterly” | Call ends October 1, 2026
This special issue offers a unique opportunity to contribute to a comprehensive historical perspective that informs future scholarship and practice in the field and lays a foundation for academic research in sport marketing. Submissions are encouraged by researchers at all career stages and from diverse academic fields such as marketing, management, analytics, economics, law, sociology, psychology, communication, and cultural studies. We welcome original research articles, comprehensive reviews articles, historical narratives, and in-depth case studies that may utilize the past and present to illuminate the future of sport marketing.
