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Sport in Society, Volume 23, 2020, Issue 9 | SportsWorld IV: Sports Entrepreneurs and the Shaping of the SportsWorld
The considerable growth of interest in commerce, media and politics and their relationship to sport has resulted in academics in various disciplines writing about sport. Sport in Society is a forum for academics to discuss the growing relationship of sport to significant areas of modern life. The Forum Editor’s pick from the current issue: A PASSION FOR PEOPLE: THE UNCONVENTIONAL AND INNOVATIVE BUSINESS SUCCESS OF BILL VEECK by Christopher Atwater.