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    International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 5 | Sport Management, Marketing, and Innovation

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective by Helena Ferreira Barbosa, Jerónimo García-Fernández, Vera Pedragosa, Gabriel Cepeda-Carrion
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