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IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: EVENT IMPACTS ASSOCIATED WITH RESIDENTS' SATISFACTION AND BEHAVIORAL INTENTIONS: A PRE-POST STUDY OF THE NANJING YOUTH OLYMPIC GAMES by Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang.
The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. The Forum Editor’s pick from the current issue: BOYS IN THE BOOTH: THE IMPACT OF ANNOUNCER GENDER ON AUDIENCE DEMAND by Ryan Rogers.
Whether or not esports can be incorporated in the wider concept of traditional sports is a serious bone of contention among sport scholars which is touched upon in Ryan Rogers’ collected volume Understanding Esports: An Introduction to the Global Phenomenon (Lexington Books), though not as cleverly as in many previous works. And our reviewer Anne Tjønndal have other reservations as well, however some chapters do pass muster.
JSM provides a broad-based exploration of the field and promotes a greater understanding of sports media in terms of their practices, value, and effect on the culture as a whole. The journal features scholarly articles, essays, book reviews, and reports on major conferences and seminars. Editor’s pick from the current issue: GAY TALESE AND FLOYD PATTERSON: CONSTRUCTING A LIMINAL HERO FOR AN AMBIVALENT AGE by Phillip J. Hutchison.