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    Call for Book Chapters | A Critical Perspective on Parents and Under-Fives Pre-School Sport and Physical Activity | Abstract submission deadline July 14, 2023

    This book will provide a socio-cultural lens on the expanding market for pre-school sport and physical activity. This text comes at a significant time in the context of a growing marketplace for commercialised and franchised sport and PA in the UK and elsewhere for the under-fives. To date much of this research has focused on the development of children or on physiological measures of childhood activity. This ignores the social and cultural context in which children take part in Sport and PA.
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