Tag: Muhammad Kashif

The International Journal of Event and Festival Management advances knowledge in the field of events management and enhances the uptake of such knowledge by academics in the field. The Forum Editor’s pick from the current issue: From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events by Junaid Rehman, Muhammad Kashif, Thangaraja Arumugam.

The International Journal of Sports Marketing and Sponsorship is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing.