Tag: Michael T. Friedman

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships by Karin Book, Gustav Svanborg Edén.