Tag: Manali Gupta
International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 3
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram by Olan K.M. Scott, Nicholas Burton, Bo L.
