Tag: Lucas Adler

SSSF, a multidisciplinary social sciences sport studies journal, welcomes articles that deal with sport and social change and social stability in a wide sense, articles about the profound and comprehensive processes affecting sport. The Forum Editor’s pick from the current issue: Open water swimmer Sally Bauer – a star but not a heroine by Claes Annerstedt & Marie Annerstedt (open access).

This study by Lucas Adler & Alex Krumer is motivated by the scarcity of research on attendance demand in women’s soccer. They aimed to investigate the determinants that shape stadium attendance in Norwegian Toppserien women’s league. From relatively low numbers, attendance has increased significantly over the examined period. Toppserien fans appear to respond positively to the level of game quality and the team’s performance. The results also suggest that the fans of women’s and men’s Norwegian soccer teams have rather distinct consumer profiles, highlighting the need for tailored marketing strategies for women’s teams.