Tag: Kyle B. Heuett

The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, communication policy, history, and media studies. Editor’s pick from the current issue: WHERE LEGENDS ARE MADE: A CASE STUDY OF AN ADVERTISING AND BRANDING CAMPAIGN AT THE UNIVERSITY OF ALABAMA by John Vincent, Jason W. Lee, Kevin Hull, John Hill.