Tag: Jue Hou

Whether or not esports can be incorporated in the wider concept of traditional sports is a serious bone of contention among sport scholars which is touched upon in Ryan Rogers’ collected volume Understanding Esports: An Introduction to the Global Phenomenon (Lexington Books), though not as cleverly as in many previous works. And our reviewer Anne Tjønndal have other reservations as well, however some chapters do pass muster.

The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, communication policy, history, and media studies. Editor’s pick from the current issue: WHERE LEGENDS ARE MADE: A CASE STUDY OF AN ADVERTISING AND BRANDING CAMPAIGN AT THE UNIVERSITY OF ALABAMA by John Vincent, Jason W. Lee, Kevin Hull, John Hill.

Communication and Sport is a cutting-edge peer-reviewed quarterly that publishes research to foster international scholarly understanding of the nexus of communication and sport that engages a broad intellectual community. C&S welcomes studies of sport and media in mass and new media settings, research on sport in interpersonal, group, organizational, and other communication contexts.