Tag: Jonas Nilsson
Sport, Business and Management, Volume 13, 2023, Issue 1
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: How are fans affected by the commercialization of elite sports? A review of the literature and a research agenda by Erik Winell, John Armbrecht, Erik Lundberg, Jonas Nilsson (ope access).