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Tag: Jingxian (Cecilia) Zhang
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: EVENT IMPACTS ASSOCIATED WITH RESIDENTS' SATISFACTION AND BEHAVIORAL INTENTIONS: A PRE-POST STUDY OF THE NANJING YOUTH OLYMPIC GAMES by Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang.