Tag: Heidi M. Parker

JSM encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed. The Forum Editor’s pick from the current issue: Fan Engagement Behavior: Validation of a Theory-Based Scale by Masayuki Yoshida, Rui Biscaia, Sebastian Uhrich, Brian S. Gordon, Marcel Huettermann, Makoto Nakazawa.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.