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    Tag: Dina Alexandra Marques Miragaia

    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 1/2: Sports Entrepreneurship and Innovation

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
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