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Sport in Society, Volume 23, 2020, Issue 2 | Management, Marketing and Economy in Sports Organizations
The considerable growth of interest in commerce, media and politics and their relationship to sport in international academia has resulted in academics in various disciplines writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life.
Innovation and entrepreneurship, social or not, in a sports setting is a new field within sport studies. Vanessa Ratten & João J. Ferreira’s edited volume Sport Entrepreneurship and Innovation (Routledge 2017) can possibly claim the spot of key text in this unplowed field, but according to our reviewer, Daniel Bjärsholm, its shortcomings may well prevent that.