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Call for Papers | “Big Data in Sports Marketing: Going for the Gold” | 2018 European Marketing Academy Special Session, The University of Strathclyde, Glasgow, Scotland, May 29–June 1, 2018. Call...
The use of analytics to develop a strategic marketing advantage in sports gained widespread acceptance over a decade ago. Today, professional sports teams across the globe employ an army of bright data scientists to assist with everything from setting ticket prices to developing new fan engagement strategies.