Communication & Sport Vol. 3, No. 2, June 2015

“The Best I Can Be”: Framing Disability Through the Mascots of the 2012 Summer Olympics and Paralympics
Sim Butler and Kim Bissell

“Sexual Ornament” or “Spiritual Trainer”? Envisioning and Marketing to a Female Audience Through the NHL’s “Inside the Warrior” Advertising Campaign
Sarah Gee

A Quantitative Analysis of Photographs and Articles on espnW: Positive Progress for Female Athletes
Sarah Wolter

From Yellow to Blue: Exploring Lance Armstrong’s Image Repair Strategies Across Traditional and Social Media
Marion E. Hambrick, Evan L. Frederick, and Jimmy Sanderson

More Than a Game: Sports Media Framing Effects on Attitudes, Intentions, and Enjoyment
Nicky Lewis and Andrew J. Weaver