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International Journal of Sport Management and Marketing, Vol. 18, 2018, No. 1/2: “Advances in Sport Management in the Global Marketplace: Theory and Practice”
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.