Tag: Venkatesha Murthy

JSM encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed. The Forum Editor’s pick from the current issue: Symbolic Interactionism and the Metamorphosis of Sports Brands: Indian Premier League’s Journey From Niche to Mass Cool by Amit Anand Tiwari, Venkatesha Murthy.