Home Tags University of Western Cape

Tag: University of Western Cape

Call for Papers | Sport, Media and Soft Power, an International Sport And Media Symposium | University of Wester Cape, June 3, 2026. Call ends January 15, 2026

Recent scholarship in sport and media has highlighted a range of ways that mediated sport has been appropriated for the exercise of soft power: a set of tactics for securing consent for various aims using persuasion rather than force. Sport for development and peace examines efforts undertaken by the United Nations and NGOs to leverage sport as means to foster humanitarian concerns. Others have studied how nations use sport to advance diplomatic efforts and foster international cooperation.