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    Social media from a sport business and marketing perspective

    Social Media in Sport: Evidence-Based Perspectives, edited by Gashaw Abeza and Jimmy Sanderson (Routledge), takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Or, less of the latter, according to our reviewer Anna Adlwarth, who quite appreciates the business and marketing perspectives of the book but would have liked to see more reflections on the politics of the phenomenon that is social media.

    Journal of Athlete Development and Experience, Volume 2, 2020, Issue 2

    JADE was founded to publish and promote research that focuses on people over profits. Editor’s pick from the current issue: The Forum Editor’s pick from the current issue: STUDENT-ATHLETES AT AN HISTORICALLY BLACK UNIVERSITY (HBU): EXAMINING THE RELATIONSHIP BETWEEN STUDENT-ENGAGEMENT ON CAMPUS AND CAREER SITUATION AWARENESS by Gregg Rich, Kenneth Kungu, and Ali Boolani.
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