Tag: Seth Jenny
International Journal of Sport Management and Marketing, Vol. 21, 2021, No. 1/2
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Athlete brand identity, image and congruence: a systematic literature review by Annika Linsner; Popi Sotiriadou; Brad Hill; Kirstin Hallmann.
