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Call for Papers | “Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)”. Special issue of International Journal of Sports Marketing and Sponsorship. Call ends December 21, 2020
The aim of this special issue is to introduce PLS-SEM to a wider audience in an effort to broaden the understanding of sport management applications. This special issue embraces both, the technical side of PLS-SEM and empirical research using this method. The special issue is tied to 2020 International Conference on Partial Least Squares Structural Equation Modeling to be held in March 2020 in Beijing.