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International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.
The International Journal of Sport Finance (IJSF) is published quarterly and serves as a high-level forum for the dissemination of current research on sport finance topics on a worldwide basis. A fundamental mission of the journal is to communicate to sport industry executives and managers the practical benefits of research on finance related to current practice.