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    A study of mythmaking and its classical and contemporary manifestations

    In Legends Never Die : Athletes and their Afterlives in Modern America, Richard Ian Kimball chronicles the life and death of some iconic American sport heroes. The book, concludes our reviewer, historian Matthew Teutsch, is not just a study of sports and athletes, but also of mythmaking- And we do not mourn for the person who passed away; rather, we mourn for ourselves.

    The Brand that “Rules” the Sports World

    In less than four decades, the American cable and satellite TV channel ESPN has become a dominant player on the global sports media scene. This development is chronicled by Travis Vogan in ESPN: The Making of a Sport Media Empire (University of Illinois Press), which is reviewed by ardent ESPN follower Matthew Teutsch.
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