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    Journal of Applied Sport Management, Vol. 13, 2021, No. 1

    The goal of JASM is to publish sport business-focused research and conceptual contributions that bridge the divide between scholarship and practice. Only manuscripts that make a meaningful contribution to the sport industry based on practical, conceptual/empirical grounding will be considered for publication. The Forum Editor’s pick from the current issue: Intercollegiate Athletics Marketing-Generated Revenue: Within Autonomy Football Bowl Subdivision by Alicia Romano, Jamie Riggs, Alan Morse, and Yoon Tae Sung.