Tag: Larry M. McCarthy
Att sälja (med) idrott
Viktor Magnusson
Ekonomihögskolan, Växjö universitet
Richard L. Irwin, William A. Sutton & Larry M. McCarthy
Sport Promotion and Sales Management: Second Edition
339 sidor, inb., ill.
Champaign, IL: Human Kinetics 2008
ISBN 978-0-7360-6477-4
Ask a person in charge of a successful sport operation to name the most important skill someone in that position can possess, and 9 times out of 10 the response will be this: the ability...