Tag: Journal of Strategic Marketing

This special issue, guest edited by Elisavet Argyro Manoli, School of Sport, Exercise and Health Sciences, Loughborough University, aims to add to the ever-developing branding and sport branding literature, by exploring both forms that sport brand management can take, while taking into consideration its strategic nature and the rapid development of the sport sector and the wider social, technological and economic environment.

This special issue centers on examining the marketing function within the blooming sports industry, and more particularly, the marketing policies, strategies and practices developed and adopted in the context of today’s globalised cooperative environment. More specifically, this special issue aims to enrich the sports marketing literature by addressing existing and new research issues.