Tag: John Breedlove

Yet another volume in Routledge’s World Association for Sport Management Series has been published, International Sport Business Management: Issues and New Ideas, edited by James J. Zhang, Brenda G. Pitts & Lauren M. Johnson. We asked Hans Lundberg, Senior Lecturer in organization and entrepreneurship at the School of Business and Economics, Linnæus University, for a review. He is not impressed by this book, rather the opposite, although he manages to find a couple of bright spots among the contributions.

Academics in various disciplines are writing about sport. Sport in Society is a multi-disciplinary and inter-disciplinary forum for academics to discuss the growing relationship of sport to significant areas of modern life. The Forum Editor’s pick from the current issue: Examining the relationship among service quality, perceived value, and sport consumption at the Wuhan tennis open by Jing Tian, Chengli Xu, Kyungyeol (Anthony) Kim, John Nauright, Minkil Kim, N. David Pifer & James J. Zhang.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: CORPORATE GREENFLUENCING: A CASE STUDY OF SPONSORSHIP ACTIVATION IN FORMULA E MOTORSPORTS by Hans Erik Næss.