Tag: International Journal of Sports Marketing and Sponsorship

This special issue explores how changes in sports marketing are influencing the social, technological, economic, and consumer engagement structures in the region. The importance of this special issue lies in its ability to provide a comprehensive and up-to-date view of a rapidly expanding market, with key opportunities for brands and sponsors seeking to capitalize on the continued growth of sports in Latin America.

A special issue with a focus on AI in sport business echoes the IJSMS’s position as the prominent nexus of academia and sport industry. Consistent with the aims and objectives of the IJSMS, this special issue seeks research contributions that could advance the existing knowledge base of leveraging AI for a robust sport industry. A wide spectrum of qualitative, quantitative, or mixed-method research efforts that meet the following general criteria are welcome

With the advent of emerging Web 3.0, researchers now have the opportunity to (re)conceptualize, (re)examine, and (re)reconfigure existing and new constructs, theories, propositions, and models, as well as the way sports businesses are managed and operated. It also allows us to reflect on past ontologies, terminologies, assumptions, and research results as we move forward. In light of this, this special issue seeks to publish innovative research that addresses sport business challenges and opportunities in the context of Web 3.0.

The aim of this special issue is to introduce PLS-SEM to a wider audience in an effort to broaden the understanding of sport management applications. This special issue embraces both, the technical side of PLS-SEM and empirical research using this method. The special issue is tied to 2020 International Conference on Partial Least Squares Structural Equation Modeling to be held in March 2020 in Beijing.