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    Journal of Sport Management, Volume 38, 2024, Issue 1

    JSM encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed. The Forum Editor’s pick from the current issue: Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands by Nataliya Bredikhina, Thilo Kunkel, Ravi Kudesia.
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