Tag: communications

This is the second book in our series of esports and video games (Diversity and Inclusion in the Esports Industry) and will cover crisis communication under the umbrella of Public Relations and Advertising within the gaming world of Esports as well as within the global sports media. This topic is broad enough to include chapters on diversity and gender as well as areas within transnational discourse, and fan/audience communication especially regarding fan identity. 

While event attendance and media consumption received a great deal of attention from scholars, there is a growing understanding that sports fans interact, both physically and digitally, with their favorite teams in numerous other ways. At the same time, research also demonstrated a positive relationship between fan identification and self-esteem. Thus, the aim of this Research Topic is to explore fan behaviors in many different areas, involving sports media and the (ever-changing) digital environment.