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The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, communication policy, history, media studies, psychology, telecommunications, cultural studies, sport marketing, international communication, gender studies, journalism, public relations, communication theory, and new media.
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.