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    Journal of Sport Management, Volume 35, 2021, Issue 1

    The Journal of Sport Management encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed. The The Forum Editor’s pick from the current issue: Solving the Athleisure Myth: A Means-End Chain Analysis of Female Activewear Consumption by Xiaochen Zhou, Daniel C. Funk, Lu Lu, and Thilo Kunkel.
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