Tag: Arto Kuuluvainen
Sports Spectatorship in the Nordic Countries: The Exceptional Role of Ice Hockey in Finland
In this peer review article, Arto Kuuluvainen examines how sports spectatorship contributes to national identity in the Nordic countries, with a particular focus on the culturally exceptional position of ice hockey in Finland. Using two survey datasets—a comparative Nordic survey from 2022 and Finnish brand-perception data from 2018—the study analyses national pride and satisfaction related to international sporting success, as well as patterns of sports following through media and live attendance. Finland reports the highest levels of sports-related national pride, and ice hockey is the most followed sport in Finland, whereas football dominates in Sweden and Norway.
