Tag: Alicia Mason Collins
Social media from a sport business and marketing perspective
Social Media in Sport: Evidence-Based Perspectives, edited by Gashaw Abeza and Jimmy Sanderson (Routledge), takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society. Or, less of the latter, according to our reviewer Anna Adlwarth, who quite appreciates the business and marketing perspectives of the book but would have liked to see more reflections on the politics of the phenomenon that is social media.